AI tools are everywhere; who’s using them (and how) may surprise you

April 9, 2025
AI & Machine Learning

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A new study reveals fascinating insights into global AI market trends, growth, and gender-based AI tool preferences, highlighting adoption patterns and significant differences in how men and women engage with AI tools.

According to data analysis by the AI tools directory Aitools.xyz, the AI market grew by 14.44%, adding 1.52 billion new visits In February 2025. DeepSeek became the most trending tool with 524.7 million new visits, surpassing ChatGPT’s 500 million. Overall, users visited AI tools 12.05 billion times across 10,500+ platforms.

The study highlights that out of 12.5 billion web visits 7.09 billion users (58.83%) are male, while 4.96 billion (41.17%) are female. This demographic divide is further reflected in distinct AI tool usage patterns.

The analysis also shows that men mostly use AI tools for coding, image generation, and chatbots- favoring technical and automation-driven solutions. In contrast, women lean toward tools for grammar, content creation, and academic writing, reflecting a preference for language and creativity.

Short Methodology: aitools.xyz tracks 10,500+ AI tools across 171 categories, using SEMrush and Ahrefs to analyze traffic trends. It collects monthly data on web visits, sources, traffic demographics, devices, and engagement to assess industry size and tool popularity.

Key Findings:

In February 2025, the AI market experienced 12.05 billion web visits across over 10,500 tools, reflecting a growth rate of 14.44%.

ChatGPT leads the AI tools market with 5.20 billion monthly visits with 500M increase in February.

DeepSeek, surpassed ChatGPT in terms of monthly web traffic growth. DeepSeek recorded 524.70 million new web visits, whereas ChatGPT saw an increase of 500 million visits.

DeepSeek’s visits grew by approximately 6190.48% from December to February.

Men favor AI tools for creativity, automation, and chatbots (e.g., Midjourney, Runway, Cursor, Talkie AI). Women focus on writing, education, and business tools (e.g., QuillBot, Gauth, Odoo, and Beacons).