Germany-based neuromorphic computing company SpiNNcloud has changed its name to Sparxity, and is taking its commercial goals forward having landed a major supercomputing installation in Germany. The company has announced it has installed a multi-million dollar sparse-native computing rack system at the Jülich Supercomputing center (JSC). This will provide a practical example of an alternative solution to large scale computing through providing the infrastructure required to run sparse machine learning models and High Performance Computing. The company can showcase how specific computing platforms can overcome some of the issues related to power consumption in AI.